AIM has selected the five most popular tips for this type of promotion for luxury goods.
We are sharing with you all five of them:

1. Make private sales for members once or twice a year

2. Give exclusive gifts and VIP offers instead of traditional promotional discounts

3. Avoid direct communication on the brand’s official website and instead offer personalized promotions

4. Communicate promotions tied to an important brand date

5. Design unique offers for each channel

Strategy and results of the marketing campaign
To adhere to all the advice and experience and at the same time preserve the value and integrity of the brand, after completing the research, the best solution we could implement was a birthday discount.

After creating a brand new site with discounted items in a short period, we got fantastic results.

The official accounts on social networks received much more attention from the audience, profile visits increased as well as user interaction itself, inboxes were on fire, phones were ringing, and traffic increased by 27 times compared to the invested budget. The campaign focused on advertising on social media networks and Google, where search and display campaigns were active. The daily visit to the site had an average of 306 unique users.

In the end, we know you are interested and want to hear more, but since the campaign is still active, we will share all the details, tips, and stats with you when it’s finished. Thanks to the good results, we will have a lot to share.

So stay tuned for more.