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<p>Get to know your business on our Facebook and Instagram ads, billboards, LED screens, through progressive ideas and quality solutions, with a unique art direction and visual identity. Indulge in the complete sevice of our digital agency and take big steps to the goal.</p>


OUR PROJECTS

Projects

<p>Upoznajte svoj biznis bolje na našim Facebook i Instagram reklamama, putem progresivnih ideja i kvalitetnih rešenja, uz jedinstvenu art direkciju i vizuelni identitet. Prepustite se kompletnom servisu naše digitalne agencije i krupnim koracima nastavite do cilja.</p>


NAŠI PROJEKTI


<h2 class="wp-block-heading">Creating and implementing the marketing strategy for a luxury brand</h2>



<p>Problem: How to implement a seasonal discount on a luxury brand and not spoil the perception of the same?&nbsp;</p>



<p>Target: Sell out all of the old collections, without communicating the sale.</p>



<p>WE SUCCEEDED!</p>


<p>    In July, our agency faced a big challenge with a client who is the number one importer and representative of a luxury furniture brand in the region. With the arrival of the new collection, the client needed to make room in the exhibition space from all the previous seasons&#8217; collections. And AIM got the opportunity to design and implement an advertising campaign for social media channels and Google to make sure that the pieces of this globally known brand went into the right hands.</p>
<p>If you listened carefully in the class &#8220;advertising of luxury brands&#8221; you know that they choose very carefully how they will communicate any discount action. </p>


About the project

PROJECT:

Marketing strategy for a luxury brand

<p>    AIM has selected the five most popular tips for this type of promotion for luxury goods.<br />
We are sharing with you all five of them:</p>
<p>1. Make private sales for members once or twice a year</p>
<p>2. Give exclusive gifts and VIP offers instead of traditional promotional discounts</p>
<p>3. Avoid direct communication on the brand&#8217;s official website and instead offer personalized promotions</p>
<p>4. Communicate promotions tied to an important brand date</p>
<p>5. Design unique offers for each channel</p>
<p>Strategy and results of the marketing campaign<br />
To adhere to all the advice and experience and at the same time preserve the value and integrity of the brand, after completing the research, the best solution we could implement was a birthday discount.</p>
<p>After creating a brand new site with discounted items in a short period, we got fantastic results.</p>
<p>The official accounts on social networks received much more attention from the audience, profile visits increased as well as user interaction itself, inboxes were on fire, phones were ringing, and traffic increased by 27 times compared to the invested budget. The campaign focused on advertising on social media networks and Google, where search and display campaigns were active. The daily visit to the site had an average of 306 unique users.</p>
<p>In the end, we know you are interested and want to hear more, but since the campaign is still active, we will share all the details, tips, and stats with you when it&#8217;s finished. Thanks to the good results, we will have a lot to share.</p>
<p>So stay tuned for more.</p>


PROJECT


<h1 class="wp-block-heading">Setting up and managing the Google Ads campaign</h1>



<p>Aim: As many impressions as possible</p>



<p>Target: CHINA and WORLD</p>



<p>WE MADE IT HAPPEN</p>


<p>Aim: As many impressions as possible<br />
Target: CHINA and WORLD</p>
<p>The client&#8217;s request was for as many people around the world with an emphasis on China to hear about his site in a very short time.</p>
<p>Despite the not recommended duration of the campaign of 7 days, banned words, we managed to achieve great results.<br />
The news that was published on their website during the campaign was transmitted to apnews.com and bloomberg.com.</p>
<p>Also, thanks to great SEO, the website is at the top of the first page.</p>
<p>We had just 7 days, banned words, China and World target and we MADE IT HAPPEN.</p>


Setting up and managing Google Ad campaign

PROJECT:   Google Ads campaign for East Asia Super League 

Setting up and managing Google Ads campaign 

CAMPAIGN FOR BASKETBALL LEAGUE IN CHINA

Google Adwords campaign by AIM

<p>The client was Dukley Hotel and Resort – A luxury resort with private beaches, and also a family-own hotel in Montenegro.</p>



<p>Services provided to them are Google Ads and Yandex ads. Also, we did blog copywriting and SEO, social media strategy support, and Facebook ads support.<a href="http://localhost:3000/projects/project-1"></a></p>







<p>Campaign goals were BRAND AWARENESS and hire BOOKING RATE.</p>



<p>We accomplished an 84% increase in new users on the website.<br>And the most valuable part of our collaboration is CTR or click-through rate growth from 3,5 % to 12.6%.</p>



<p>Besides statistics, we planned to help and educate their in-house staff for setting a social media strategy for the future. And also guide them through setting their Facebook ads. </p>



<p>The ultimate plan was to act as a mentor who will train their employees to provide a service in-house on a professional level.</p>



<p>This was a challenge we simply couldn&#8217;t say no to.</p>

<p>Services provided to them are Google Ads and Yandex ads, blog copywriting and SEO, social media strategy support, and Facebook ads support.<br />
Campaign goals were BRAND AWARENESS and higher BOOKING RATE.</p>
<p>We accomplished an 84% increase in new users on the website.<br />
And the most valuable part of our collaboration is CTR or click-through rate growth from 3,5 % to 12.6%.</p>
<p>Besides statistics, we planned to help and educate their in-house staff for setting a social media strategy for the future and guide them through setting their Facebook ads.</p>
<p>The ultimate plan was to act as a mentor who will train their employees to provide a service in-house on a professional level.</p>
<p>This was a challenge we simply couldn&#8217;t say no to.</p>


About the project :

Project:

How did we improve clients BRAND AWARENES and increased his booking rate

<p>Services provided to them are Google Ads and Yandex ads.<br />
The campaign goal was the increase the booking rate.<br />
We accomplished an 84% increase in new users on the website.<br />
And the most valuable part of our collaboration is CTR or click-through rate growth from 3,5 % to 12.6%.</p>


How did we improve booking rate?

When brand awareness partners up with booking rate

The ultimate client goal was to increase the booking rate


<p>Why limit yourself to just one social media platform when you can annoy people on multiple platforms with your content? Our social media strategy is like a choose-your-own-adventure book, but instead of choosing a path, you get to choose which platform you want to see our posts on. Spoiler alert: they&#8217;re all equally cringe-worthy.</p>



<ol class="wp-block-list">
<li>Target audience analysis: Understanding the demographics, behavior, and preferences of the target audience for effective marketing and engagement.</li>



<li>Competition analysis: Reviewing the strategies and presence of competitors on social media to identify opportunities and challenges.</li>



<li>Content and activity plan: Creating a roadmap for social media presence, including types of content, frequency, and tone of voice.</li>



<li>Brand presence and engagement: Building and strengthening the presence of the brand on social media to increase visibility and engagement with the target audience.</li>



<li>Content creation: Developing visually appealing, relevant, and engaging content that aligns with the brand&#8217;s messaging and resonates with the target audience.</li>



<li>Followers and interaction boost: Improving the brand&#8217;s social media following and increasing the rate of interactions, such as likes and comments.</li>



<li>SEO and page ranking: Optimizing the brand&#8217;s social media presence and website to rank higher on search engines, increasing visibility and reach.</li>



<li>Results monitoring and analysis: Measuring the impact and effectiveness of social media efforts, and making data-driven decisions for continuous improvement.</li>
</ol>



<h2 class="wp-block-heading">A social media strategy service typically includes:</h2>



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<li>Analysis of target audience and competition</li>



<li>Development of a content and activity plan for social media</li>



<li>Increase of brand presence and engagement on social media</li>



<li>Creation of eye-catching and engaging content</li>
</ul>
</div>



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<li>Boosting of followers and interactions</li>



<li>Improving SEO and page ranking</li>



<li>Monitoring and analyzing results for continuous improvement and adaptation</li>



<li>Target Audience Analysis: Understanding target audience demographics, behaviors and preferences for effective marketing and engagement</li>
</ul>
</div>
</div>


SOCIAL MEDIA STRATEGY


<p>Do you feel like your social media presence is stuck in a rut? It&#8217;s time to let the professionals take over! With our social media management services, we&#8217;ll turn your digital life into a party that never stops. From crafting snappy captions to sending your followers into a frenzy with eye-popping graphics, we&#8217;ve got all the moves. Don&#8217;t get left behind in the world of social media, join the fun and let us handle the heavy lifting. Let&#8217;s turn your followers into raving fans!</p>



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<h2 class="wp-block-heading">This service includes:</h2>
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<li>Social media presence strategy</li>



<li>Attractive post creation</li>



<li>Content management and scheduling</li>



<li>Analytics and performance tracking</li>
</ul>
</div>



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<p></p>
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<ul class="wp-block-list">
<li>Creative campaign planning</li>



<li>Audience interaction</li>



<li>Improving the effectiveness of social media presence</li>
</ul>
</div>
</div>



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<div class="wp-block-button"><a class="wp-block-button__link wp-element-button">SERVICES</a></div>
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<p>1. Social media presence strategy &#8211; A plan for how your business will approach and utilize social media platforms to engage with your audience.</p>



<p>2. Attractive post creation &#8211; Creating visually appealing and engaging posts for your social media pages.</p>



<p>3. Content management and scheduling &#8211; Organizing and scheduling your social media content in advance to ensure consistent and regular posting.</p>



<p>4. Analytics and performance tracking &#8211; Measuring the performance of your social media presence through metrics such as likes, comments, and shares.</p>



<p>5. Creative campaign planning &#8211; Developing creative and effective campaigns to promote your brand on social media.</p>



<p>6. Audience interaction &#8211; Engaging with your social media audience by responding to comments, messages, and reviews.</p>



<p>7. Improving the effectiveness of social media presence &#8211; Continuously improving and optimizing your social media strategy for better results.</p>


SOCIAL MEDIA MANAGEMENT


<p>Social media advertising is like a wild west show, you never know what you&#8217;ll get! But instead of cowboys and outlaws, you get a whole herd of algorithms and pixels. But don&#8217;t worry, if you aim true and have a solid strategy, you&#8217;ll hit the bullseye and reach your target audience faster than you can say &#8220;sponsored post.&#8221; So, saddle up partner and let&#8217;s make some social media magic happen!</p>



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<h2 class="wp-block-heading">This service includes:</h2>
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<ul class="wp-block-list">
<li>Creation of advertising concept and target group</li>



<li>Selection of social networks to advertise on</li>



<li>Development of creative content for advertisements</li>



<li>Selection of ad format and formatting of advertisements</li>
</ul>
</div>



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<p></p>
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<li>Budget adjustment and targeting of advertisements</li>



<li>Providing analysis and reporting on advertisement results</li>



<li>Maintenance and updating of advertising campaign</li>
</ul>
</div>
</div>



<ol class="wp-block-list">
<li>Creation of advertising concept and target group: This involves defining the goals and objectives of the advertising campaign, and identifying the target audience it will be aimed at.</li>



<li>Selection of social networks to advertise on: This involves researching and choosing the most appropriate social media platforms for the advertising campaign based on the target audience and advertising goals.</li>



<li>Development of creative content for advertisements: This involves creating visually appealing and engaging content such as images, videos, and copy to be used in the advertisements.</li>



<li>Selection of ad format and formatting of advertisements: This involves choosing the right ad format (e.g. image, video, carousel) and properly formatting the advertisements to meet the requirements of each social media platform.</li>



<li>Budget adjustment and targeting of advertisements: This involves setting a budget for the advertising campaign and targeting the advertisements to the right audience to ensure they reach their intended target.</li>



<li>Providing analysis and reporting on advertisement results: This involves tracking the performance of the advertisements and providing regular reports on their success, including data on clicks, impressions, and conversions.</li>



<li>Maintenance and updating of advertising campaign: This involves continuously monitoring and making adjustments to the advertising campaign to improve its performance and reach its goals.</li>
</ol>


SOCIAL MEDIA ADVERTISING


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<ul class="wp-block-list">
<li>Target audience analysis: Determining the target audience for online business and planning strategies accordingly.</li>



<li>Social media profile review: Checking and optimizing social media profile settings, such as Facebook, Instagram and LinkedIn.</li>



<li>Ad quality check: Determining the effectiveness of advertising on social media and identifying potential problems.</li>



<li>Google Ads account analysis: Checking the quality of the Google Ads account to ensure maximum efficiency.</li>
</ul>
</div>



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<li>Google Analytics check: Determining the use of Google Analytics and identifying potential problems.</li>



<li>Landing page optimization: Improving the user experience on the landing page to increase conversions.</li>



<li>Improvement recommendations: Providing recommendations for improving online business based on data analysis.</li>
</ul>
</div>
</div>


LINKEDIN


<p>Get ready to level up your online marketing game with Google Ads and Google Analytics! With Google Ads, you&#8217;ll have the power to reach your target audience with precision, delivering your message to the right people at the right time. And with Google Analytics, you&#8217;ll have the insights you need to optimize your strategy and drive even better results. Whether you&#8217;re a seasoned marketer or just starting out, Google Ads and Google Analytics are the ultimate tag team to help you achieve your online marketing goals.</p>



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<ul class="wp-block-list">
<li>Target audience analysis: Determining the target audience for online business and planning strategies accordingly.</li>



<li>Social media profile review: Checking and optimizing social media profile settings, such as Facebook, Instagram and LinkedIn.</li>



<li>Ad quality check: Determining the effectiveness of advertising on social media and identifying potential problems.</li>



<li>Google Ads account analysis: Checking the quality of the Google Ads account to ensure maximum efficiency.</li>
</ul>
</div>



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<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:50%">
<ul class="wp-block-list">
<li>Google Analytics check: Determining the use of Google Analytics and identifying potential problems.</li>



<li>Landing page optimization: Improving the user experience on the landing page to increase conversions.</li>



<li>Improvement recommendations: Providing recommendations for improving online business based on data analysis.</li>
</ul>
</div>
</div>


GOOGLE ADWORDS


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<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:50%">
<ul class="wp-block-list">
<li>Target audience analysis: Determining the target audience for online business and planning strategies accordingly.</li>



<li>Social media profile review: Checking and optimizing social media profile settings, such as Facebook, Instagram and LinkedIn.</li>



<li>Ad quality check: Determining the effectiveness of advertising on social media and identifying potential problems.</li>



<li>Google Ads account analysis: Checking the quality of the Google Ads account to ensure maximum efficiency.</li>
</ul>
</div>



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</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:50%">
<ul class="wp-block-list">
<li>Google Analytics check: Determining the use of Google Analytics and identifying potential problems.</li>



<li>Landing page optimization: Improving the user experience on the landing page to increase conversions.</li>



<li>Improvement recommendations: Providing recommendations for improving online business based on data analysis.</li>
</ul>
</div>
</div>
