Learn with us the basics of NFTs marketing

Definition of NFT

NFTs (Non-Fungible Tokens) are now worth millions of dollars and this is just the beginning. However, not all tokens reach that million-dollar value.
First, let us be clear about what can be considered an NFT.

You can see a non-fungible token (NFT) as a unique digital asset that acts as a certificate of ownership for a virtual product like photos, videos, and even can be a single tweet.* In the physical world, NFTs can help verify the digital ownership of luxury items (art, tickets, collectibles, fashion objects) and to reduce counterfeits. Each NFT represents a one-of-a-kind cryptographic item and it’s written in a digital registry called the blockchain.

*For instance, CEO Jack Dorsey sold his first tweet from Twitter as an NFT for $2.9 million.

Different shades of NFTs expressed in dollars

The number one difference between a million-dollar token and 10 dollars token is the NFT marketing strategy.
Simply put, NFT experts crate NFT marketing strategy, the first step is building a community of users in the digital space, the next is to attract and hire numerous influencers, explore all strengths of content marketing, and finally use social media to encourage more bids. The goal is higher and numerous bids and as a result, we get a better NFT selling price.

Influencer marketing and content marketing are your base tools

Advertising with opinion leaders validated in your field is very important. But you must be careful, it does not always bring instant results, so it shouldn’t be the main point of your strategy. Besides influencers, you must be engaging with an already active community and parallel creating yours.
Start participating in relevant discussions. In the past place for that was a Facebook group, now are groups on Discord and Telegram.
Your posts and comments should provide value to your community.
Also, start sharing informative posts that educate people about NFTs. Since NFTs are still new to the majority, you should create an educational approach and make the whole story simple as possible.

Collaboration, collaboration, collaboration we can’t say it enough. Collaborate with influencers, different sponsors, and especially with other creators. 

It’s not the time to be quiet about your work, spread the word!