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CAMPAIGN FOR BASKETBALL LEAGUE IN CHINA

Google Adwords campaign by AIM

Marketing strategy for a luxury brand

It’s all fun and games until you are late a.k.a BeReal

Learn with us the basics of NFTs marketing

A NEW ERA in Influencer marketing

         Google Adwords      

   SOCIAL MEDIA STRATEGY    

             Social Media Management           

            LinkedIn        

    Google Adwords      

            Social Media Advertising         

    Audit         

      Bilbord Advertising   

  Advertising   

ABOUT US

We are taking big steps to the finish line

Progressive ideas and quality solutions!

OUR DIGITAL MARKETING SERVICES ARE BUILT TO MAKE YOU MONEY. Period.

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PROJEKAT

KAMPANJA ZA KOŠARKAŠKU LIGU IZ KINE

Google Adwords kampanja

Marketing strategija luksuznog brenda

Increasing brand awareness and booking rate

Da li razmišljate o snižavanju cena Vaših usluga?

Novo poglavlje u influenser marketingu

Jedan običan dan u Metaverzumu

          OPTIMIZACIJA SAJTA ZA PRETRAŽIVAČE (SEO)    

    STRATEGIJA DRUŠTVENIH MREŽA   

    Upravljanje Društvenim Mrežama    

       LinkedIn      

   Oglašavanje na društvenim mrežama      

   Audit      

    Billboard Advertising     

   Optimizacija sajta za pretraživače (SEO)    

O NAMA

Krupnim koracima idemo do cilja

Progresivne ideje i kvalitetna rešenja!

NAŠE USLUGE  DIGITALNOG MARKETINGA SU KREIRANE DA VAM ZARADE NOVAC. TAČKA.


<p>From the officially used phrase &#8216;who cares&#8221;, which we thought is the truth. We&#8217;ve reached the point that actually, everybody cares.<br>You must have caught yourself mumbling &#8221;who the *CK cares&#8221; when your fancy cousin posted something also fancy on Facebook.<br>At the same time, you are mumbling to yourself and chitchatting that to your friend. In the meantime, that post transferred to a blog, the blog transferred to Instagram, and Snapchat finally to Tik Tok (you get the point). And that fancy cousin was a fancy Influencer now. And everybody cared what she was saying or posting, including you. Everybody cares a LOT.</p>



<h2 class="wp-block-heading">The next big thing in social is BeReal.</h2>



<p><br>Masses abandoned the ship of wedding and vacation albums, and job changes officially called Facebook and Finsta a.k.a fake Instagram to be active users on BeReal.<br>Of course, Gen Z did it first.<br>BeReal scored over 10 million daily active users. An epic boom from the 10,000 users from a little over a year ago.<br>When you raise your left hand and promise to continue your online presence without filters, you will get a chance to post a picture in 2 mins when you receive THE notification.<br>BeReal is a validation of the everyday dullness of ordinary folks.<br>The validation that everything is ok if you catch that 2min time window.<br>If you are a bit late, a shameful notification will reach your friends, alarming them that you couldn&#8217;t make it.<br>If you ever caught Adam Mosseri&#8217;s stories about creating your community on Instagram, his recipe is authenticity. But on BeReal authenticity is the only path you can take, it&#8217;s inescapable.<br>It&#8217;s the &#8220;we all wanna be loved for who we truly are&#8221; thing.</p>



<h2 class="wp-block-heading">Success of BeReal</h2>



<p><br>BeReal has received approximately 40 million installs this year alone, according to data from Apptopia, a company that monitors and assesses the performance of mobile apps.<br>BeReal receives 2.93 million daily app visits and 21.6 million monthly active users.<br>The year 2022 saw 74.5% of all downloads for the app.<br>The United States, the United Kingdom, and France are the countries where the app is most popular.<br>The app was even the focus of a &#8220;Saturday Night Live&#8221; skit featuring actor Miles Teller.</p>



<h2 class="wp-block-heading">Interesting features of the app</h2>



<p><br>The app&#8217;s fundamental notion is to capture a shot with the back and front cameras at a random time each day.<br>&nbsp;It was created by former GoPro employees Alexis Barreyat and Kévin Perreau and released in late 2019.<br>The app does not include a &#8220;like&#8221; button, but users can respond with a RealMoji, a selfie-based emoji. Videos cannot be posted on the app, and there are no filters or edit controls. The app does not show follower counts or advertisements.</p>



<p>Now that we&#8217;ve tried it and are hooked, it&#8217;s your time.</p>



<p>The number one reason why you sailed into the business waters was to make a profit. Also, it is the same for selling products or services.<br>If you are giving away your service for less than the cost, you are doomed.<br>The main difference between a one-man show, a small business, or a company with dozen employees is how they set their pricing strategy.<br>We agree that service pricing is a little bit tricky and has some grey areas.</p>



<h2 class="wp-block-heading">First, a little discussion about the pricing methods</h2>



<p><strong><em>Cost-plus pricing </em></strong>&#8211; standard method, most exploited. Just subtract your costs for providing the service with a desirable profit. You need to calculate all of your costs, even the ones that aren&#8217;t directly tied to the service like a part of your rent, utilities, administration, etc.<br><strong><em>Competitor pricing</em></strong> &#8211; Our opinion is to use this just for informative purposes. Compete with the service, with small things that set you apart not with the price tag. From our experience that is the way to gather loyal customers around you, not the folks attracted by the lowest price.<br><strong><em>Value to the customer</em></strong> &#8211; Basically, how your ideal client values your service and expertise.</p>



<p>The effect of lowering your prices isn&#8217;t good, let&#8217;s see some of them:</p>



<ul class="wp-block-list"><li>you start attracting &#8216;discount clients&#8217; knowing that they won&#8217;t pay the full price</li><li>you are scaring off the high paying clients</li><li>and finally, you are cutting down your profit.</li></ul>



<p>With everything above, and the fact that your service has a hi-value (we assume), lowering your prices isn&#8217;t the answer.</p>



<h3 class="wp-block-heading">The balance between price and the value of a service</h3>



<p>You must know that setting a price for your service has an important psychological impact on the customers&#8217; minds. The service price is explaining directly to customers, how much your service and your brand are worth. It&#8217;s creating a perceived value instantly in their minds.</p>



<h4 class="wp-block-heading">A wave of price reduction by competition</h4>



<p>If competitors are lowering their prices, some of the steps that you can make are:</p>



<ul class="wp-block-list"><li>Firstly, be transparent and detailed about what s included in the price.&nbsp;</li><li>Secondly, improve customer service experience.</li><li>Thirdly, add some extra features</li><li>Fourth, offer additional payment plans</li><li>And finally, remind them about the result that you are giving.</li></ul>



<p>Don’t let your income base minify by clients who don’t fit your target market. Stay true to your values and protect the House.</p>



<p>The clients who appreciate what you do, and will pay what is needed to maintain your service’s value exists!</p>


Think about lowering the prices of your services?


<h2 class="wp-block-heading"><strong>The beginnings&nbsp;of TikTok</strong></h2>



<p>The story begins in August 2018. when Chinese company ByteDance moved the users from the father of TikTok, an app called Musical.ly.</p>



<p>TikTok is a video-sharing app where users create and share 15s, the 60s, 3min, and now 10min videos, on any topic.</p>



<p>Therefore, it&#8217;s the app for challenges, DIY, dance videos, magic tricks, how-to videos, and funny videos.&nbsp;</p>



<p>Instagram makes the path easier for people to become photographers. And that is the true value of Instagram. That pretty much explains why TikTok succeeded. Simply put, Tik Tok is a magic wand that transformed us all into CONTENT CREATORS.&nbsp;</p>



<p>In October 2018, TikTok was crowned by the Apple store as the most-downloaded video and photo app, globally.</p>



<h3 class="wp-block-heading"><strong>The trickiest algorithm of all</strong></h3>



<p>TikTok has a pretty unique algorithm, different from all others. The feed called For You is personalized for every individual user. The focus is on the information of likes and dislikes, and at the end of that strict filter are the relevant videos you actually want to see. And that goes beyond the categories, this filter machine selects all the content in the same direction.</p>



<p>A small subset of users is the first who encounter your uploaded video. The algorithm listens to their reaction to decide if your video will be limited or has the potential to become viral.</p>



<p>That is to say, positive signs are watching the video longer than others, sharing, liking. After the positive reaction of a small group of unaware judges, a larger group will start consuming that video.&nbsp;&nbsp;</p>



<p>In short, those are not the small steps for building an organic content culture.</p>



<h4 class="wp-block-heading">&nbsp;Etsy bitsy statistics for you</h4>



<ul class="wp-block-list"><li>TikTok has over 1 billion monthly active users. ( Instagram – 1.4B, Facebook – 2.9B, YouTube – 2.2B, Pinterest – 480M, Twitter – 397M )</li><li>3B device installations worldwide in 2021</li><li>It is available in 75 languages.</li><li>The Chinese development team needed 200 days to create the app</li><li>The most successful acount on TikTok has 136.6 million fans, and its Charli D&#8217;Amelio.</li><li>Engagement stats– Let&#8217;s see the self-explaining example: Jennifer Lopez posted the exact video on&nbsp;Twitter&nbsp;and&nbsp;TikTok. The video on Twitter got only 2 million views from 45 million followers. But the video rock on TikTok with 71 million views off 5 million followers.</li></ul>



<h4 class="wp-block-heading"><strong>Political negativity around TikTok</strong></h4>



<p>On the other hand, Donald Trump as the president of the USA tried to use some of the Tik Tok revenue by, threatening to ban it in the United States in 2020 unless Bytedance let an American company, buy TikTok US. No success there because federal judges block the request. </p>



<p>Secondly, the next problem was when India&#8217;s government banned the app in June 2020. The ban officially started in January 2021.</p>



<p>Moreover, in Southeast Asia, election battles move on TikTok as propagandists’ new tool for winning the elections. </p>



<p>Also, the media started seriously condemning TikTok for allowing extremism to be on its platform. And now the sensitive content with prose and cons for war in Ukrania.</p>


Different sides of TikTok


<h2 class="wp-block-heading">Introducing you to the world of virtual influencers</h2>



<p>A virtual influencer is a digital character that was created using computer graphics software. This character is then given a made-up personality and will at all times act on social media platforms as if he/she is the real influencer. It is creating a real mishmash in influencer marketing. </p>



<h3 class="wp-block-heading">Benefits of having a virtual influencer</h3>



<p>Easy control, means no surprises in the behavior of this good-looking computer-created influencer. No scandals, no misunderstood tweets, interviews..etc anything that can affect on brand&#8217;s reputation.</p>



<p>Without a doubt, we can say that they are cost-effective. No more expenses like wardrobe, make-up, hair, plane tickets, hotels,..etc. Now you just need a graphic designer and you are already a click away from new content.</p>



<p>Also, we found out that virtual influencers have almost three times the engagement rate of real influencers. And that is a big deal for influencer marketing.</p>



<h4 class="wp-block-heading">But it is not all sugar, spice, and everything nice in the world of influencers:</h4>



<p>In 2020, a negative fall in followers has occurred on most virtual influencers&#8217; accounts. So the question is, what occurred, deleted bots, or did real followers dislike the content and start leaving?!</p>



<p>As you can see virtual influencers are not exactly a new phenomenon but the following fact will shock you. The first virtual influencer started posting photos on Instagram in 2016.! Yes, quite a shock!</p>



<p>With freckles all over her pretty face, a 19 old girl named Miquela Sosa, with the nickname Lil Miquela started posting pictures on Instagram, 6 years ago. If you take a look at her feed you will see her selfies, outfits, coffee dates, eating ice cream with friends and you will think that is a typical teen with a bunch of followers living life to the fullest.</p>



<h4 class="wp-block-heading">Influencers impact on Millennials and Gen Z</h4>



<p>It is a little hard to see the comments from real teens asking her about skincare, diet, working out routine, etc. The fact that in 2019, a study shows that 42% of millennials and Generation Z didn&#8217;t know that they are following a computer-generated influencer.</p>



<p class="has-medium-font-size">The numbers behind Lil Miquela are 3.1 million Instagram followers, 12500 $ for a sponsored post, and yearly she cashes in 10mil for the company that created her.</p>



<p>There’s no doubt that influencer marketing is moneymaking. The market in 2016 was $1.7 billion and it grow to $9.7 billion in 2020. In 2021 was $13.8 billion. This year with a continuous steady growth the market is projected to expand to a tremendous&nbsp;$16.4 billion industry.&nbsp;</p>



<p>What proportion of those deals will be with virtual influencers? Can&#8217;t wait to find out!</p>



<h2 class="wp-block-heading">A random day at Metaverse</h2>



<p>Firstly, you opened your eyes and put on your smart glasses. Overwhelmed by daily notifications, meetings, and tasks, you decide where you want to drink your usual morning coffee. This morning, you want to ignore the rain outside so your choice is a calm teras somewhere in Santorini.<br>It is time for your morning yoga session with Milena in a virtual studio somewhere in Mexico.<br>For breakfast, your choice for the whole week was Ibiza.<br>And then hurry to join the company’s meeting room for a virtual meeting. For lunch, you call your business partner into the virtual workroom and make some plans, and that is not all.<br>Walking through a virtual festival in the evening. Great party with your favorite influencers and saw one or two celebrity faces alongside your friends. Finally some outdoor, ups, indoor fun.<br>You may say HELL NO, and that is OK, but it’s not some futuristic movie vision, it’s very close, and very here. And it’s called the Metaverse.</p>



<h3 class="wp-block-heading">About Metaverse</h3>



<p>The metaverse is a virtual world that can be an extension of our physical world. Or it can completely go beyond our physical world.<br>Loose definition: the metaverse is a virtual universe where users have access to digital avatars that let them “live” in this digital world. Above all, in the metaverse, people can connect with friends, buy and trade digital assets, take virtual trips to digital locations and even attend a concert.<br></p>



<h4 class="wp-block-heading">Possibilities in Metaverse</h4>



<p>For instance, did you know that Travis Scot held a 9minute concert in Fortnite, attended by 12 million people, making $20 million?</p>



<p>Imagine holding your Zoom meeting in a virtual room and sitting next to your cute creative director avatar. In addition, you can meet avatars of your connections on LinkedIn. Evan can create your workplace and change it endlessly. It will seriously level up a home office space, or digital education classrooms.<br>According to Zuckerberg, the potential of education in this form also provides the opportunity for a more equal world.<br>Former Amazon director summarises the Metaverse as the next level of the Internet, a collective virtual space.<br>It is the combination of the Internet, constantly online, and active virtual reality, with its own economy, job opportunities, shopping malls, and media.</p>



<p>This is just the intro guys, we will dig in more deeply in some of our next blogs.<br>Stay tuned!</p>


Scratching the surface of Metaverse


<h2 class="wp-block-heading"><strong>Definition of NFT</strong></h2>



<p>NFTs (Non-Fungible Tokens) are now worth millions of dollars and this is just the beginning. However, not all tokens reach that million-dollar value.<br>First, let us be clear about what can be considered an NFT.</p>



<p><strong>You can see a non-fungible token&nbsp;</strong>(NFT) as a unique digital asset that acts as a certificate of ownership for a virtual product like photos, videos, and even can be a single tweet.* In the physical world, NFTs can help verify the digital ownership of luxury items (art, tickets, collectibles, fashion objects) and to reduce counterfeits. Each NFT represents a one-of-a-kind cryptographic item and it&#8217;s written in a digital registry called the blockchain.</p>



<p class="has-black-color has-text-color"><em><u><em>*For instance, CEO Jack Dorsey sold his first tweet</em> <em>from Twitter as an NFT for&nbsp;$2.9 million.</em></u></em></p>



<h3 class="wp-block-heading"><strong>Different shades of NFTs expressed in dollars</strong></h3>



<p>The number one difference between a million-dollar token and 10 dollars token is the NFT marketing strategy.<br>Simply put, NFT experts crate NFT marketing strategy, the first step is building a community of users in the digital space, the next is to attract and hire numerous influencers, explore all strengths of content marketing, and finally use social media to encourage more bids. The goal is higher and numerous bids and as a result, we get a better NFT selling price.</p>



<h4 class="wp-block-heading"><strong>Influencer marketing and content marketing are your base tools</strong></h4>



<p>Advertising with opinion leaders validated in your field is very important. But you must be careful, it does not always bring instant results, so it shouldn&#8217;t be the main point of your strategy. Besides influencers, you must be engaging with an already active community and parallel creating yours.<br>Start participating in relevant discussions. In the past place for that was a Facebook group, now are groups on Discord and Telegram.<br>Your posts and comments should provide value to your community.<br>Also, start sharing informative posts that educate people about NFTs. Since NFTs are still new to the majority, you should create an educational approach and make the whole story simple as possible.</p>



<p>Collaboration, collaboration, collaboration we can&#8217;t say it enough. Collaborate with influencers, different sponsors, and especially with other creators.&nbsp;</p>



<p>It&#8217;s not the time to be quiet about your work, spread the word!</p>



<h2 class="wp-block-heading"><strong>Pay attention to comments, mentions, and hashtags</strong></h2>



<p>If you are representing a brand or a company on social media you need to become a seriously good digital listener. In your everyday schedule include a basic google search of the brand or company that you are representing.<br>Check the mentions, hashtags, and comments on various social media platforms.<br>Because that is the place to hear if there is a problem with your company or the brand. Keep in mind that not all content will be tagged.</p>



<p>Here we have a list of some tools whether you are a one-man show or you are an agency, it can be helpful:</p>



<ul class="wp-block-list"><li>Brandwatch</li><li>Google Alerts</li><li>Ahref</li><li>SocialPilot</li><li>Studicus</li><li>Agorapulse</li></ul>



<p>Just to be clear, equally important is to notice all negative and positive comments.</p>



<h3 class="wp-block-heading"><strong>Delete comment or not? Not even the question anymore!</strong></h3>



<p>The world has no place for thinking like this. There are just too many review sites to keep things quiet.<br>As a company with a social media presence, criticism, and negative comments are no longer the exception, there are unavoidable. Look at this situation like it is a validation of your online presents.</p>



<h4 class="wp-block-heading"><strong>Just a small reminder, RESPONSE TIME matters</strong></h4>



<p>Rapid replays are expected, and very much welcomed, especially on the negative ones.<br>Some research shows that 37% of customers expect a response in the first 30minutes.<br>Negative sentiments can multiply quickly and even become viral if the response is too slow. And in addition to that, without a response, the alleged statement is going to be interpreted as true.</p>



<h4 class="wp-block-heading"><strong>Be serious or take the path of humor</strong></h4>



<p>There are some ways to handle criticism:</p>



<ul class="wp-block-list"><li>Reply publicly</li><li>Reply privately</li><li>Be serious</li><li>Use humor</li></ul>



<p>It depends mainly on the situation of course, and the critic.</p>



<p>Some of the general pieces of advice are:</p>



<ul class="wp-block-list"><li>We already said but just to be sure, don&#8217;t delete it.</li><li>Be human, be sincere, and transparent&nbsp;</li><li>Never be negative</li><li>Always respond publicly and only after that approach customer privately</li><li>Don&#8217;t run away from apologies, if it&#8217;s necessary do it.</li><li>Don&#8217;t make false promises</li><li>Get an updated review&nbsp;</li><li>Convince everyone who reads the bad review in the future that your business is fixing the mistake</li><li>Personalize your response</li><li>Explain yourself, your situation, or your point of view</li><li>Learn from your past mistakes</li><li>Learn how and when to engage</li><li>Generate more positive comments</li></ul>



<p>Remember that negative comments are expected in any business. These can’t create a big problem if you manage them in the right way. A great number of the largest companies get dozens of bad reviews every day, but it does not affect their profit. They just know how to communicate best with an angry customer. It is a little bit difficult for small companies but there is always a way to do it properly.</p>



<h5 class="wp-block-heading">Hope we help you a bit, stay tuned for more&#8230;</h5>


Handling negative comments on social media like a PRO


<p>Why limit yourself to just one social media platform when you can annoy people on multiple platforms with your content? Our social media strategy is like a choose-your-own-adventure book, but instead of choosing a path, you get to choose which platform you want to see our posts on. Spoiler alert: they&#8217;re all equally cringe-worthy.</p>



<ol class="wp-block-list">
<li>Target audience analysis: Understanding the demographics, behavior, and preferences of the target audience for effective marketing and engagement.</li>



<li>Competition analysis: Reviewing the strategies and presence of competitors on social media to identify opportunities and challenges.</li>



<li>Content and activity plan: Creating a roadmap for social media presence, including types of content, frequency, and tone of voice.</li>



<li>Brand presence and engagement: Building and strengthening the presence of the brand on social media to increase visibility and engagement with the target audience.</li>



<li>Content creation: Developing visually appealing, relevant, and engaging content that aligns with the brand&#8217;s messaging and resonates with the target audience.</li>



<li>Followers and interaction boost: Improving the brand&#8217;s social media following and increasing the rate of interactions, such as likes and comments.</li>



<li>SEO and page ranking: Optimizing the brand&#8217;s social media presence and website to rank higher on search engines, increasing visibility and reach.</li>



<li>Results monitoring and analysis: Measuring the impact and effectiveness of social media efforts, and making data-driven decisions for continuous improvement.</li>
</ol>



<h2 class="wp-block-heading">A social media strategy service typically includes:</h2>



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<ul class="wp-block-list">
<li>Analysis of target audience and competition</li>



<li>Development of a content and activity plan for social media</li>



<li>Increase of brand presence and engagement on social media</li>



<li>Creation of eye-catching and engaging content</li>
</ul>
</div>



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<ul class="wp-block-list">
<li>Boosting of followers and interactions</li>



<li>Improving SEO and page ranking</li>



<li>Monitoring and analyzing results for continuous improvement and adaptation</li>



<li>Target Audience Analysis: Understanding target audience demographics, behaviors and preferences for effective marketing and engagement</li>
</ul>
</div>
</div>


SOCIAL MEDIA STRATEGY


<p>Do you feel like your social media presence is stuck in a rut? It&#8217;s time to let the professionals take over! With our social media management services, we&#8217;ll turn your digital life into a party that never stops. From crafting snappy captions to sending your followers into a frenzy with eye-popping graphics, we&#8217;ve got all the moves. Don&#8217;t get left behind in the world of social media, join the fun and let us handle the heavy lifting. Let&#8217;s turn your followers into raving fans!</p>



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<h2 class="wp-block-heading">This service includes:</h2>
</div>
</div>



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<ul class="wp-block-list">
<li>Social media presence strategy</li>



<li>Attractive post creation</li>



<li>Content management and scheduling</li>



<li>Analytics and performance tracking</li>
</ul>
</div>



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<p></p>
</div>



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<ul class="wp-block-list">
<li>Creative campaign planning</li>



<li>Audience interaction</li>



<li>Improving the effectiveness of social media presence</li>
</ul>
</div>
</div>



<div class="wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex">
<div class="wp-block-button"><a class="wp-block-button__link wp-element-button">SERVICES</a></div>
</div>



<p>1. Social media presence strategy &#8211; A plan for how your business will approach and utilize social media platforms to engage with your audience.</p>



<p>2. Attractive post creation &#8211; Creating visually appealing and engaging posts for your social media pages.</p>



<p>3. Content management and scheduling &#8211; Organizing and scheduling your social media content in advance to ensure consistent and regular posting.</p>



<p>4. Analytics and performance tracking &#8211; Measuring the performance of your social media presence through metrics such as likes, comments, and shares.</p>



<p>5. Creative campaign planning &#8211; Developing creative and effective campaigns to promote your brand on social media.</p>



<p>6. Audience interaction &#8211; Engaging with your social media audience by responding to comments, messages, and reviews.</p>



<p>7. Improving the effectiveness of social media presence &#8211; Continuously improving and optimizing your social media strategy for better results.</p>


SOCIAL MEDIA MANAGEMENT


<p>Social media advertising is like a wild west show, you never know what you&#8217;ll get! But instead of cowboys and outlaws, you get a whole herd of algorithms and pixels. But don&#8217;t worry, if you aim true and have a solid strategy, you&#8217;ll hit the bullseye and reach your target audience faster than you can say &#8220;sponsored post.&#8221; So, saddle up partner and let&#8217;s make some social media magic happen!</p>



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<h2 class="wp-block-heading">This service includes:</h2>
</div>
</div>



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<ul class="wp-block-list">
<li>Creation of advertising concept and target group</li>



<li>Selection of social networks to advertise on</li>



<li>Development of creative content for advertisements</li>



<li>Selection of ad format and formatting of advertisements</li>
</ul>
</div>



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<p></p>
</div>



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<ul class="wp-block-list">
<li>Budget adjustment and targeting of advertisements</li>



<li>Providing analysis and reporting on advertisement results</li>



<li>Maintenance and updating of advertising campaign</li>
</ul>
</div>
</div>



<ol class="wp-block-list">
<li>Creation of advertising concept and target group: This involves defining the goals and objectives of the advertising campaign, and identifying the target audience it will be aimed at.</li>



<li>Selection of social networks to advertise on: This involves researching and choosing the most appropriate social media platforms for the advertising campaign based on the target audience and advertising goals.</li>



<li>Development of creative content for advertisements: This involves creating visually appealing and engaging content such as images, videos, and copy to be used in the advertisements.</li>



<li>Selection of ad format and formatting of advertisements: This involves choosing the right ad format (e.g. image, video, carousel) and properly formatting the advertisements to meet the requirements of each social media platform.</li>



<li>Budget adjustment and targeting of advertisements: This involves setting a budget for the advertising campaign and targeting the advertisements to the right audience to ensure they reach their intended target.</li>



<li>Providing analysis and reporting on advertisement results: This involves tracking the performance of the advertisements and providing regular reports on their success, including data on clicks, impressions, and conversions.</li>



<li>Maintenance and updating of advertising campaign: This involves continuously monitoring and making adjustments to the advertising campaign to improve its performance and reach its goals.</li>
</ol>


SOCIAL MEDIA ADVERTISING


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<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-12 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:50%">
<ul class="wp-block-list">
<li>Target audience analysis: Determining the target audience for online business and planning strategies accordingly.</li>



<li>Social media profile review: Checking and optimizing social media profile settings, such as Facebook, Instagram and LinkedIn.</li>



<li>Ad quality check: Determining the effectiveness of advertising on social media and identifying potential problems.</li>



<li>Google Ads account analysis: Checking the quality of the Google Ads account to ensure maximum efficiency.</li>
</ul>
</div>



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<hr class="wp-block-separator has-css-opacity is-style-default"/>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:50%">
<ul class="wp-block-list">
<li>Google Analytics check: Determining the use of Google Analytics and identifying potential problems.</li>



<li>Landing page optimization: Improving the user experience on the landing page to increase conversions.</li>



<li>Improvement recommendations: Providing recommendations for improving online business based on data analysis.</li>
</ul>
</div>
</div>


LINKEDIN


<p>Get ready to level up your online marketing game with Google Ads and Google Analytics! With Google Ads, you&#8217;ll have the power to reach your target audience with precision, delivering your message to the right people at the right time. And with Google Analytics, you&#8217;ll have the insights you need to optimize your strategy and drive even better results. Whether you&#8217;re a seasoned marketer or just starting out, Google Ads and Google Analytics are the ultimate tag team to help you achieve your online marketing goals.</p>



<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-14 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:50%">
<ul class="wp-block-list">
<li>Target audience analysis: Determining the target audience for online business and planning strategies accordingly.</li>



<li>Social media profile review: Checking and optimizing social media profile settings, such as Facebook, Instagram and LinkedIn.</li>



<li>Ad quality check: Determining the effectiveness of advertising on social media and identifying potential problems.</li>



<li>Google Ads account analysis: Checking the quality of the Google Ads account to ensure maximum efficiency.</li>
</ul>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<hr class="wp-block-separator has-css-opacity is-style-default"/>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:50%">
<ul class="wp-block-list">
<li>Google Analytics check: Determining the use of Google Analytics and identifying potential problems.</li>



<li>Landing page optimization: Improving the user experience on the landing page to increase conversions.</li>



<li>Improvement recommendations: Providing recommendations for improving online business based on data analysis.</li>
</ul>
</div>
</div>


GOOGLE ADWORDS


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<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-16 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:50%">
<ul class="wp-block-list">
<li>Target audience analysis: Determining the target audience for online business and planning strategies accordingly.</li>



<li>Social media profile review: Checking and optimizing social media profile settings, such as Facebook, Instagram and LinkedIn.</li>



<li>Ad quality check: Determining the effectiveness of advertising on social media and identifying potential problems.</li>



<li>Google Ads account analysis: Checking the quality of the Google Ads account to ensure maximum efficiency.</li>
</ul>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<hr class="wp-block-separator has-css-opacity is-style-default"/>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:50%">
<ul class="wp-block-list">
<li>Google Analytics check: Determining the use of Google Analytics and identifying potential problems.</li>



<li>Landing page optimization: Improving the user experience on the landing page to increase conversions.</li>



<li>Improvement recommendations: Providing recommendations for improving online business based on data analysis.</li>
</ul>
</div>
</div>


AUDIT